Group Project

The group project went okay.  The final project was also fine.  I prefer to work individually rather than in groups.   The brainstorming experience was easy.  It was easy to make decisions.  Yes, I feel like I contributed a lot to the project.    

Black Friday and Cyber Monday

Black Friday is the day after Thanksgiving in which crowds of consumers are drawn to special offers and sales by retailers.  Cyber Monday is the Monday after Thanksgiving in which there are exceptional online sales from retailers.  Personally, I prefer Cyber Monday over Black Friday.  Black Friday is very stressful because there are so many people hunting and fighting for great deals.  It gets overwhelming and tiring.  On the other hand, Cyber Monday is great.  You can sit on your couch with your laptop and shop and get awesome deals and sales.  You do not have to leave your house, wait in line, face the other consumers or waste time looking for the right size.  I think the concepts of Black Friday and Cyber Monday are fun because it gets you into the Christmas and holiday spirit.  However, I do not think that Black Friday should start Thanksgiving evening. It should start on Friday.  Thanksgiving should be spent with the family, not out shopping, hunting for bargains.  Also, it is unfair to the employees that have to come in and work. 

Real Life

Real Life is a magazine that has articles on 10 different reality TV shows.  Each page is dedicated to a different show, and the advertisements on the page relate to the show and target market.  For example, for the article on The Voice, there is an advertisement on the page next to it for Bobs shoes. Danielle Bradberry, the winner of The Voice in season 4, is the spokesperson for Bobs shoes, and she is in the ad.   In general the target market for this magazine is women from the age of 18 to the age of 49.

Promotions

Promotional Mix for Wisdom Wonder
1. Radio ads on popular radio stations in Ithaca, NY will promote the drink.
2. Online ads will appear on the Cornell website.
3. Free sample will be given out by the mascot to the fans at the football games, hockey games and lacrosse games.                                                                                                                                              
I can use various types of print media to help promote the Wisdom Wonder.  For example, I can put an ad in the Cornell Daily Sun, a popular newspaper.  With this method, I will be able to target Cornell students and facility.  Additionally, a billboard located on the Cornell football field can advertise the drink. Lastly, a coupon for "Buy One Get one Free" will be mailed out to all the dorms on campus.

To price my drink, I did not use a strategy.  I priced the drink at $2.75.  This price is relatively high for a sports drink.  This price may hinder the sales because most students are not that wealthy and may not be able to afford it.  But the drink is well worth its price.

Sports Drink

Drink: Wisdom Wonder
College: Cornell University
Slogan: "Boost your brain and your brawn"

3 things that I liked about this project:
1. I liked physically making the prototype of the water bottle. It was a good visual.
2. I liked breaking the project into steps.
3. I liked that we had to use our creativity and imagination for the project.

2 things that I learned about this project: 
1. When designing a product it is important to consider the four P's.
2. It requires a lot of planning and research before you design a successful product.

1 Thing that I did not like about this project:
1. I did not like the early research stage.  Thinking of a slogan and a name was the hardest part.  

New Shows

Friday Sep 19: Z Nation  series premiere, 10 p.m., SyFy

Saturday Sep 20: Deliverence Creek (Nicholas Sparks’s revenge drama), 8 p.m., Lifetime

Sunday Sep 21: Madam Secretary series premiere, 8 p.m., CBS

Monday Sep 22: Gotham series premiere, 8 p.m., Fox

Tuesday Sep 23: NCIS: New Orleans series premiere, 9 p.m., CBS

Wednesday Sep 24: The Mysteries of Laura series premiere, 8 p.m., NBC

Thursday Sep 25: How to Get Away With Murder series premiere, 10 p.m., ABC

Advertisements for 1st Talking Movie

The Jazz Singer was released in 1927.  It was the first talking movie.  Advertisements for The Jazz Singer may have included  posters, trailers and newspaper articles.  The newspaper advertisements may have been positive reviews about the movie that encourage others to go see it.  The radio and billboards also may have advertised The Jazz Singer.

Wordle

About Me

My name is Liz.  I am sixteen years old and I am a junior.  I participate in winter track, environmental club and I also am creating a new club this year.  I have two brothers.  I am the middle child.  I have a beagle named Maggy.  I love my dog very much.  I also love to eat dark chocolate and ice cream.  My favorite TV show is Grey's Anatomy.  I watch it on Netflix.  I also love to travel.  I have been to Ecuador, Mexico, Jamaica, Paris, Belgium and Amsterdam.  My favorite subject in school is Spanish.  I have no idea what career I want to have or what subject I want to major in.