Promotions

Promotional Mix for Wisdom Wonder
1. Radio ads on popular radio stations in Ithaca, NY will promote the drink.
2. Online ads will appear on the Cornell website.
3. Free sample will be given out by the mascot to the fans at the football games, hockey games and lacrosse games.                                                                                                                                              
I can use various types of print media to help promote the Wisdom Wonder.  For example, I can put an ad in the Cornell Daily Sun, a popular newspaper.  With this method, I will be able to target Cornell students and facility.  Additionally, a billboard located on the Cornell football field can advertise the drink. Lastly, a coupon for "Buy One Get one Free" will be mailed out to all the dorms on campus.

To price my drink, I did not use a strategy.  I priced the drink at $2.75.  This price is relatively high for a sports drink.  This price may hinder the sales because most students are not that wealthy and may not be able to afford it.  But the drink is well worth its price.