Tuesday, November 18, 2014
Real Life
Real Life is a magazine that has articles on 10 different reality TV shows. Each page is dedicated to a different show, and the advertisements on the page relate to the show and target market. For example, for the article on The Voice, there is an advertisement on the page next to it for Bobs shoes. Danielle Bradberry, the winner of The Voice in season 4, is the spokesperson for Bobs shoes, and she is in the ad. In general the target market for this magazine is women from the age of 18 to the age of 49.
Wednesday, November 5, 2014
Promotions
Promotional Mix for Wisdom Wonder
1. Radio ads on popular radio stations in Ithaca, NY will promote the drink.
2. Online ads will appear on the Cornell website.
3. Free sample will be given out by the mascot to the fans at the football games, hockey games and lacrosse games.
I can use various types of print media to help promote the Wisdom Wonder. For example, I can put an ad in the Cornell Daily Sun, a popular newspaper. With this method, I will be able to target Cornell students and facility. Additionally, a billboard located on the Cornell football field can advertise the drink. Lastly, a coupon for "Buy One Get one Free" will be mailed out to all the dorms on campus.
To price my drink, I did not use a strategy. I priced the drink at $2.75. This price is relatively high for a sports drink. This price may hinder the sales because most students are not that wealthy and may not be able to afford it. But the drink is well worth its price.
1. Radio ads on popular radio stations in Ithaca, NY will promote the drink.
2. Online ads will appear on the Cornell website.
3. Free sample will be given out by the mascot to the fans at the football games, hockey games and lacrosse games.
I can use various types of print media to help promote the Wisdom Wonder. For example, I can put an ad in the Cornell Daily Sun, a popular newspaper. With this method, I will be able to target Cornell students and facility. Additionally, a billboard located on the Cornell football field can advertise the drink. Lastly, a coupon for "Buy One Get one Free" will be mailed out to all the dorms on campus.
To price my drink, I did not use a strategy. I priced the drink at $2.75. This price is relatively high for a sports drink. This price may hinder the sales because most students are not that wealthy and may not be able to afford it. But the drink is well worth its price.
Tuesday, November 4, 2014
Sports Drink
Drink: Wisdom Wonder
College: Cornell University
Slogan: "Boost your brain and your brawn"
3 things that I liked about this project:
1. I liked physically making the prototype of the water bottle. It was a good visual.
2. I liked breaking the project into steps.
3. I liked that we had to use our creativity and imagination for the project.
2 things that I learned about this project:
1. When designing a product it is important to consider the four P's.
2. It requires a lot of planning and research before you design a successful product.
1 Thing that I did not like about this project:
1. I did not like the early research stage. Thinking of a slogan and a name was the hardest part.
College: Cornell University
Slogan: "Boost your brain and your brawn"
3 things that I liked about this project:
1. I liked physically making the prototype of the water bottle. It was a good visual.
2. I liked breaking the project into steps.
3. I liked that we had to use our creativity and imagination for the project.
2 things that I learned about this project:
1. When designing a product it is important to consider the four P's.
2. It requires a lot of planning and research before you design a successful product.
1 Thing that I did not like about this project:
1. I did not like the early research stage. Thinking of a slogan and a name was the hardest part.
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