Friday, January 16, 2015

Virtual Business Project

1. I do not think I was a successful business owner.  The first season that I did in 2008 I forgot to do advertising, promotions and licensing because I thought that I had set it last class, but apparently I did not.  Unfortunately, because of this thoughtless mistake,  the attendance was really low, and the the profit was even worse. Even though I tried to fix my mistake by doing the advertising, promotions and licensing in the 2009 and 2010 seasons, I  ultimately went bankrupt in the middle of 2010 season.  Then when I started a new season, things did not get much better.  I really did try my best though and I did market research. 

2. My primary purpose in playing and managing this simulation was to make a positive profit and to learn how to manage a business. It make me realize how hard it was a to run a successful business and how much work it behind every business.   

3. My two main reasons for not making money were my advertising and the fans did not show up on time, causing me to lose money.

4. I think I was best at licensing because it was easy to know which one is the best deal or a bad deal by using math, whereas sponsorship and ticket prices, you had to rely on taking a change and market research which isn't very reliable.   

5. My biggest weakness was advertising.  I do not think that I was good at advertising because I just put in random numbers, without any calculations.  

6. I managed yield management pricing by changing the ticket prices for different seats.  I made the best seats worth more money and the worst seats cost the least.  

7. I used market research to see the best city with the most devoted football fans.  I also used market research to see how much money the fans were willing to pay.  Lastly, I used market research to see what promotional items were the most appealing.  

8. The infrastructure of my city's businesses affects the running of my team because I can make sponsorship deals with these businesses.  If I couldn't make sponsorship deals, then my profit would be much lower. 

9. It is important to ask questions about devotion when trying to determine where to locate  your team because you want to choose a location with the most devoted fans.  The city with the most devoted fans will have more people attend the games.  It is also important to ask questions about ticket prices when trying to determine where to locate your team because you want to choose a location where people are not cheap and they are willing to spend money.  This will help you better your chances of making a profit.  

10. If I was to go to one of my games, I would want to receive a hat because I really like hats and I would wear it a lot. 

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